Rural banks in Ghana are gearing up for the first ever brand related awards to be held in Accra on March 31st 2017 on the theme: “Rising Competition; how can a rural bank provide a workable Strategic Plan?” One of the bank’s whose performance in the banking sector has attracted attention is Odotobri Rural Bank. The bank has qualified to receive two top awards including; The Fastest Growing Rural Bank, and The Top Emerging Rural Bank Brand 2016. A Rural Bank established in 1982 and commenced operations in September, 1983, the Bank which is now headed by the Chief Executive Officer, Mr. Siaka Baba Ahmed has grown to become a well branded institution competing effectively with commercial banks in the areas they operate. Odotobri Rural Bank Limited currently operates 11 branches with a branch each in Jacobu, Obuasi and Bekwai and 8 branches in Kumasi Metropolis. The award scheme, being organised by Premier Brands Ghana, and sponsored by Delta Capital Ltd, an investment bank for Pension and Fund management, is aimed at paying tribute to the outstanding rural banks whose business performances over the years have reached the apex of branding in Ghana. Having now attracted the attention of international investors, Premier Brands Ghana has identified them as one of the rural banks in Ghana to be respected and trusted and has accorded them the merit for the prestigious brand excellence award for 2016. Prior to this award, the bank had already been rewarded with several awards including the CIMG Rural Bank of the Year in 2012; retained membership in the Ghana Club 100 rankings from 2003 to 2015; consecutive awards in the Ashanti Financial Services Awards since year 2005; consistent awards in the Ghana Business & Financial Services Excellence Awards up to year 2015; International Star for Leadership in Quality (ISLQ) awarded by Business Initiative Directions, held in France (2015); International Diamond Prize for Excellence in Quality from the European Society for Quality Research (ESQR) in Vienna (2015); International Award for Business Excellence and Prestige in the Platinum Category, presented by Business Initiative Directions (BID) in New York (2016); Outstanding Rural Bank of the year, received at the West African Regional Magazine Achievers Awards (2016). Other rural banks that have also been assessed to qualify for other brand related awards in various categories are; South Akim Rural Bank, Amenfiman Rural Bank, Amanano Rural Bank, Sefwiman Rural Bank, Atwima Mponua Rural Bank, Nwabiagya Rural Bank, Kintampo Rural Bank, Lower Pra Rural Bank, Juaben Rural Bank, among others.
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